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Wednesday, July 15, 2009

Clothes, Shoes, Jewelry, oh my!

Along with the new jewelry designers, I have also fallen in love with a clothing store. I need to stop falling in love with stores or this could cause financial problems. But, I have been very good.

The first time I went into Oak, I was with my friend Craig. Neither of us purchased anything. I didn't look much, everything was pretty expensive and I didn't think anything of it and pushed it back in my mind.

The second time I heard about Oak was when my friend Brittany visited. One of my favorite things about Britt is she will come to NYC, a place she has only been maybe three times before, and have a whole schedule planned out for what she would like to do while I am at work. Well, on that very schedule was Oak, one of her favorite stores. This put Oak back on my radar because I love Britt's style.

So, when one of my fancy daily websites (of what's cool and or new to do in NYC) emailed me about a 40% off sale at Oak, you better believe I made it a point to visit. Oh and that I did.


in 2003 jeff madalena and louis terline concepted a small women's store called canary located at 145 ainslie street in williamsburg brooklyn. prior to the opening of the store louis, a native new yorker, had studied graphic design at the pratt institute in brooklyn. after a year of freelancing and exploration post-graduation, terline was asked to serve as wardrobe stylist for a small independent film. having enjoyed his first taste of the industry, he went on to work on a number of new york independent films, including paper soldiers, produced by rock-a-fella records. in 2001, terline was introduced to an intriguing side of fashion, when a friend asked him to style a fashion show for plus-size women's clothing for curvestyle in manhattan. after, recognizing an underserved market, he designed and produced a small collection of designer denim called seventy washington which is specifically proportioned to flatter fuller figures.

jeff born and raised in california attended the university of california at berkeley. not satisfied with academia he moved to new york in 1998 to study fashion at parsons school of design. his first job in the industry was with ddc lab, a small denim line with a store in the lower east side. while at ddc jeff picked up a tremendous knowledge of denim, fabrics, and intricate construction. after leaving he continued on designing and launched a full clothing line called jack with denim and t-shirts as the core. the collection sold to barneys its first season out and immediately made it into top us retail doors. times struck hard with the collapse of the trade center and jack went under. madalena picked up styling and met terline. after opening their first store canary they decided to set up shop across the street with another store for men. this store was named oak. one year later they opened a second oak in park slope brooklyn which carried both mens and womens clothes. the concept was simple; to bring knowledge of fashion to an unpretentious retail setting. fashion for both madalena and terline is about being informed, obtainable, easy, and a mix between classic designers and up and coming talent.

canary and oak on ainslie st have been closed and re-located into one men's and women's store called oak on north 8th st. the park slope store still stands. this fall oak will launch a house line of core pieces and fashion pieces. opening ceremony the unconventional store/gallery opening ceremony devotes its space to promoting international designers from one country per year. every year, they choose one country, feature its designers, and pit them against americans like mary ping, rachel comey, and patrik ervell. next september, they are doing sweden. the acne line has great denim and interesting takes on classic styles. o.c. also has their own line of interesting pieces by one of the store's creators, humberto leon. the opening ceremony line has become known for true wearable silhouettes with a slight twist.

I would like to introduce you to my first Oak purchase....

surface to air

what started as a collective of designers and artists with a clever graphic identity and ties to the fashion world has evolved into a global creative force with operations in both paris and new york city. known as darlings of the coolest underground scenes across the continents, Surface to Air creates enviable collections drool-worthy amongst the fashionable elite. Wearable, sexy and hip... what more could anyone want?

Shortly after my first purchase, I made a second....woopsie. When you are eating right across the street and they are still open at 9:30pm how can you not drop in? Besides, who stays open until 10:00pm for an all you can drink (yes, alcoholic beverages) and 50% off deal? How was I supposed to say no to that?

I would like to introduce you to my second purchase.....

(Yes I know I am not a model)

Pleasure Principle

(Now, she's a model)

That second purchase also included these....(woopsie #2)

Matt Bernson

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